TikTok’s latest feature, which encourages users to explore the platform via suggested search terms, has people questioning its viability as a new search engine.
TikTok’s place in the World Wide Web is interesting. What was once a site for Gen Z kids to post videos about lip-syncing and dancing is, well, still that. However, it has also seen massive growth in both scale and scope, becoming a juggernaut that caters to nearly every age group, background, and form of content. Quite similar to how millennials and Gen Xers have relied on YouTube as a know-it-all encyclopedia to learn all kinds of information, TikTok’s content bank has also diversified to the point that can be relied on for all kinds of information. Let’s be honest, Google is amazing, but not everyone is good at learning with words. Visual learning is an extremely important aspect of information gathering, and some people simply react better to it. For my part, I would have a much easier time learning the guitar by watching videos than by reading a WikiHow article that Google Search offered me.
Another major aspect that works in favor of TikTok is the ever-decreasing attention span of our current generations; and yes, I mean generations. No matter how much we want to talk about Gen Z having ADD mindsets, literally everyone has a much shorter patience bar for online content. It’s a tradeoff for living in today’s information-dense landscape, and honestly, I’m still not sure if we got a good deal or not. Either way, with TikTok’s limited video time, people find finding content and tutorials on the platform much more appealing than other options. This, combined with the massive success of the site, means that there will always be a steady stream of diverse content producers, and an equally diverse audience, waiting to tune in.
The success of TikTok is nothing short of a modern-day phenomenon, and it’s a sociological milestone in the history of the internet. No matter how many people criticize the platform for being boring and kid-friendly, which are ridiculously immature reviews to throw around, its success as a content warehouse has also led it to be one of the top search engines. online richest involuntarily. Also, just as a parting note, why does no one ever bring up the mass privacy issues that TikTok plagues its people with when discussing reasons to be annoyed with the platform?
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