The difference between external and internal links in SEO


SEO has changed the way businesses market their services and products. With the advent of search engine optimization, it has become more competitive for all businesses to compete in the digital space while making sure to stay ahead of their competition. Link building plays an important role when it comes to making SEO Toronto. It is necessary to know all the differences between internal and external link building and to use them strategically in your overall online marketing plan. Each type of link has its own values ​​and helps all businesses increase the ranking of their pages on search engines. Having the proper knowledge on how external and internal linking works will definitely improve your SEO campaign for your business and increase your dominance.

Internal and external links: the difference

External links, as the name suggests, point the link to an external website with an entirely separate domain. External links can be anything from a link to another website or can be a link to another affiliate program. Another type of “external” links that might come to your site, also called “inbound links”.

Internal links are links sent from your website that point to a specific page in your own domain. The best example of an internal link is the menu bar at the top of every website. Each tab is internally linked to other sections of the website.

Use internal and external links for SEO optimization

External links are mainly used to boost visibility. Any external link from any other website to your content is a big boost in your rankings as well as one of the best sources of free traffic. Having external links is also a big part of the Goggles algorithm for search engines. Quality and quantity play an important role when it comes to building external links. If the content is from a poor quality website, it will negatively affect your website. A local SEO company can help you with your link building and search engine optimization process.

One of the best ways to promote external links to your website is to have rich content with lots of graphics. You may also offer a guest posting service where you can send an external message from your website in exchange for a link from that website to yours.

Internal links help build your SEO. When search engine bots crawl your website, they tend to follow the links to find additional pages and content. They follow all the links on the website to archive as many relevant pages of the website as possible. The internal link also forms the structure of your website, so it’s good to have specific tabs with categories for easy navigation.

Links is one of many small factors in a large list of 100-200 factors that is used to rank the website according to Google’s algorithm, although it is a small part, but it still plays an important role and needs to be optimized and ensure that links work. For help with any type of link building, call an expert SEO company in Toronto to help you increase your rankings. You can find out more about seo accountability and its importance to your business.

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  • search engine optimization
  • SEO


Rosemary S. Bishop