SEO experts explain what search engines are looking for

Google pays particular attention to the user experience on a website as well as a series of other factors. Melbourne’s leading SEO agency explains how SEO best practices drive organic traffic to a website.

MELBOURNE, Australia – April 4, 2022 – (


According to the first Melbourne-wide SEO agency, Zib Digital, building a solid site architecture and providing clear navigation helps search engines index a website quickly and easily. Zib Digital explains how to improve user experience through various techniques.

A search engine’s internal algorithm aims to provide users with the most relevant websites based on their search terms. To ensure that a website ranks higher on search engine results pages (SERPs), it is important that the content is of high quality – that is, useful and well produced. Longer form content that considers a visitor’s intent as a whole, rather than just focusing on keywords, will improve the user experience and encourage repeat visitors.

To help create a better user experience, a website should be easy to navigate with relevant internal links and related content, says Zib Digital. Internal linking helps increase site traffic, providing the audience with additional information and improving the rankings for certain keywords, while helping search engines crawl and index the site.

Zib Digital explains that meta descriptions and title tags are also important in telling users and search engines what a webpage is about. Using specific keywords to describe the page will increase the chances that a user will click through to the website.

Other key factors affecting the experience are site speed and a responsive design optimized for any device or screen size. As leaders in Melbourne SEObroad, Zib Digital states that when Google determines a website’s authority, the search engine also considers links from other authority websites, so it’s important not to underestimate the importance quality backlinks.

On the other hand, Zib Digital explains that there are many “black hat” practices that can cause Google to penalize a website. Keyword stuffing will not help a website’s ranking and will affect a site’s readability. Additionally, duplicate content and hidden text and links will actually hinder a website’s ranking.

With over a decade of experience helping hundreds of clients achieve first-page results, Zib Digital uses proven strategies to deliver long-term results. For more information, contact the top digital marketing agency melbourne-wide today.


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SEO experts explain what search engines are looking for

Rosemary S. Bishop