Huawei’s Petal Search Pioneers Among Dubai Billboard Search Engines | INSITE OOH media platform

Huawei scores on Dubai’s leading OOH platform with a new brand awareness and branding campaign for its latest search engine service and app; Search for petals. Huawei’s previous appearance on Egyptian billboards was back in April 2020, when the consumer electronics brand launched an awareness and launch campaign for the Nova 7i. Huawei is now back on billboards, louder than ever, using the main tagline “Find it on Petal Search”.

Petal Search brings the world to its customers in the palm of their hands by providing them with a gateway to a million apps, as consumers can now easily find their quick apps and favorite web links. Petal Search has made searching more personal, making it an experience like never before with easy access to local service information. The application obtains comprehensive, specialized and versatile results. The visual OOH depicts the search engine of Petal Search which has the advertising text “Services nearby”. The advertising visual also shows some of the expected results of this particular research; “Restaurants, offers, home services, and more”. The campaign also highlights the fact that audiences can now “Explore It on App Gallery” featuring a young man holding his phone as abstract splashes surround him while another visual features a woman in the same context. The OOH campaign also has a separate visual that uses the ad text “Shopping, proximity, travel, news and more” showing a large hand holding a smartphone open on the app.

The campaign is relatively new and this is Petal Search’s very first appearance on the Dubai OOH scene. The campaign was spotted in the first week of December and ran widely in billboard form.


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Rosemary S. Bishop