How to rank your eCommerce store at the top of the search engines?

Photo credit: sweetym / iStock Photo

Ranking your store at the top of the search engines is an essential part of online marketing. The higher your ranking, the more people will be able to find you when they search for products that you sell.

This blog post will cover some ways to improve your ranking on Google’s search engine results page (SERP for short).

There are a few things you can do to improve your rankings and visibility on Google:

  1. Correct on-page and off-page referencing
  2. Content Marketing
  3. Other useful tactics

On-page SEO

Search engine optimization has two main aspects: on-page SEO and off-page SEO. You need to make the most of both on-page and off-page SEO tactics. Below we will describe what they are and how to do it in a proper way.

On-page SEO refers to the inbound links and on-page optimization you use when creating a blog post or product description. When you optimize your website for search engines, that means making sure that they can properly categorize and index your content so that people can find it when searching with keywords related to what is being sold. , or a solution provided by your store.

  1. Keyword research

Finding the right keywords to target is essential for effective SEO. You can use a tool like Google Ads Keyword Planner or Ahrefs to find keywords that have high search volume and low competition. Once you’ve targeted a few good keywords, make sure you use them throughout your content. You can use SurferSEO to help you find the right density of all the keywords.

  1. Schema markup is a structured data vocabulary that helps search engines better understand your website information and rank it higher in search results. Adding schema markup to your product descriptions and blog posts is an easy way to improve your rankings.

  1. Title tags and meta descriptions

These two are important elements that need to be optimized for better SEO. The title tag is the text that appears at the top of your browser, and the meta description is the text that appears under the link in search results. Make sure to include your target keywords in both and keep them under 55 and 155 characters respectively for the best results.

Off-page SEO

On the other hand, off-page SEO is the process of optimizing your content to attract search engines and make it appear better in their results. There are a few tactics you can use for this.

  1. Back links

Search engines like Google not only look at what is on your website, but also how many other websites are referring to you. A backlink is a link that leads from another site to the one you own. If you have lots of good quality sites linked to yours, it will improve your rankings and allow search engines to see your store as an authority in your industry.

There are several things you can do to get more backlinks:

  • Submit your store to relevant directories (e.g. Google My Business, Yelp)
  • Write guest blog posts for other websites in your industry
  • Participate in online forums and discussions related to your product or niche
  • Advanced: create a network of private blogs on PBN hosting to help you rank for highly competitive keywords
  1. Social media

Having a strong social media presence is essential for most small businesses as people are more and more likely to discover new products and brands through social media. Make sure you create a Facebook page for your business, monitor it regularly with a tool like Hootsuite, and post regularly. Twitter is also a great way to interact with your customers, so make sure you have an updated profile there as well.

Content Marketing

Content marketing is one of the best ways to rank your store at the top of the search engines. It’s free and it gives you online authority. When you create high quality content that other websites want to link to, search engines like Google will see it as a positive signal for your store.

Writing great content isn’t just about writing articles on your own blog, but also about sharing great content with other people.

Posting good content about the products you sell in your store will help you rank better on search engines.

Other useful tactics

Other useful tactics for ranking your store high in search engines include UX / UI improvements, page speed, using Google webmaster tools, and taking action based on data and information you find. you receive.

Below, we’ll discuss some of these tactics in detail so that you can learn more about how to rank your store at the top of the search engines.

  1. UX / UI improvements

User experience (UX) and user interface (UI) are two important factors that influence the way people interact with your website. If you want to improve your search engine rankings, you need to optimize these two factors as well.

Your store should be easy for people to navigate. A good way to do this is to have clear navigation, a simple design, and make sure all of your links are working properly.

  1. Page speed

Another major factor that affects your website’s ranking in search engines is page speed. If your pages are not loading fast then you will not get many visitors and it will affect your rankings.

If you’re using WordPress with WooCommerce (and you should), look in WooCart, the fastest WooCommerce hosting for small businesses.

Use tools like Google’s Page Speed ​​Insights to see how fast your pages are loading, and make the necessary changes to improve their speed.

  1. Google tools for webmasters

The main Google tools for webmasters are Google Search Console and Google Analytics.

Google Search Console tells you how many pages Google has indexed, how often your site appears in search results, and more.

Google Analytics gives you access to a lot of data about your visitors, which can help you improve the customer experience on your site.

One of the benefits of using Google Webmaster Tools is that you can take action based on the data and information you receive. For example, if you find that Google is crawling a lot of broken links on your website, you may correct them and see your rankings improve.

Final words

We hope that reading this article will help you rank your store at the top of the search engines.

There are a number of other useful tactics you can use to improve your website’s ranking in search engines, and the ones listed above are just a few of them.

Rosemary S. Bishop