Graphics: major global search engines


Search engines are an integral part of our daily life. Google, Yahoo, Bing, and others are helping billions of consumers around the world quickly locate the content they need.

For more than a decade, Google has dominated the industry, consistently handling over 80% of queries globally. According to StatCounter, Bing accounted for about 7% of the global desktop search market in September 2021, while Google held 86.64% and Yahoo 2.75%.

When it comes to searches only in the United States, data from StatCounter shows that Microsoft sites processed 25% of all search queries in the United States in June 2021, while Verizon Media (formerly Yahoo and Oath) in had 11.1%. Google accounted for 61.4%.

Voice search has seen a big increase thanks to virtual assistants like Siri and Google Assistant. According to GWI (formerly GlobalWebIndex), a research firm, nearly a quarter of all American internet users between the ages of 16 and 64 now use voice assistants every week.

The use of voice search is particularly popular in China and India, where more than 30% of internet users say they have used a voice assistant to find information in the past seven days. However, adoption remains lower in Western European countries, as well as in Japan and South Korea.


Rosemary S. Bishop