Google says Fluff content makes it hard for search engines to understand

Google’s John Mueller said the other day Twitter the example he was given was “less about duplicate content, and more about fluff”. He said when it comes to fluffy content, it’s “difficult for search engines to figure out what you’re trying to say.”

The truth is that it seems that not only does Google crawl and index content fluff, but the search engine seems to prefer to rank content with a lot of fluff.

As you can imagine, this elicited some funny responses — because you and I know that Google prefers to rank content that’s chewier, even if its featured snippets are straight to the point.

Let me share the context:

Here is John’s statement on the fluffy content of Alan’s last message:

Now, I love Ryan’s answer:

That’s true enough, not just with recipe content — although it’s most evident with recipe content that Google ranks in search.

This is a topic I’ve touched on before around word count and quality where I said I hated “when someone adds a huge amount of fluff to their content – whether written or spoken – in order to fill the space. Say what you need to say and Go for it. People have a limited time on this planet, one thing we can’t do is make up wasted time. So be brief, go straight to the point.

There should be something to get to your point, in your content, in minimal words, so your users can convert faster or get what they need more efficiently.

But until Google stops rewarding stuffed animals, we will continue to produce stuffed animals.

Discussion forum on Twitter.

Rosemary S. Bishop