Fraudulent Ads on Popular Search Engines Latest Way of Online Scams, Says ADIF

ADIF highlights a major concern of tech companies, such as Google, who charge high fees to host fraudulent advertisements leading to online scams in India

The Alliance of Digital India Foundation (ADIF) has written to Alkesh Kumar Sharma, Secretary, Ministry of Electronics and Information Technology (MeitY), highlighting the rise of online scams due to fraudulent search advertisements Google and calling for proper regulation of fake ads to keep Indians safe on the internet.

In its letter, the industry body points to a recent incident of scammers advertising numbers disguised as Mobikwik customer support numbers on Google. The top result of a Mobikwik helpline number on the search engine is, in fact, a fraudulent link – through which scammers request UPI transfers or send UPI pull requests – intended to defraud requesters help.

Sijo Kuruvilla George, Executive Director of ADIF, said: “The blatant misuse of their platform by big tech companies goes unchecked and Indian citizens are paying the price – moreover, the technology giant technology uses it to make profits. A major concern is the lack of proper regulation of fake advertisements and there is an urgent need to protect the safety of Indians on the internet.

ADIF further highlights a major concern: technology companies, such as Google, charge high fees to host these ads and make a profit from them. Drawing attention to the fact that the problem is not just financial losses, but also the mental stress and trauma inflicted on Indians every year, the letter notes that these fraudulent advertisements contribute a significant portion of the revenue of these companies. technologies while exposing users to high risks. risks.

“The lack of adequate regulation of false advertising is a matter of concern,” adds Sijo Kuruvilla George in the letter. Additionally, through their letter, ADIF requested an audience with the Secretary of MeitY to help develop a robust mechanism to make a safe internet space accessible in the country.

Rosemary S. Bishop