Don’t follow your own internal links


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Are you not following the internal links of your site? If so, you might want to delete them, unless you have a good enough reason to use it.

Recently, internal non-tracking has gained ground as many webmasters who have received recent manual outbound link action have decided to no longer follow all links on their sites, including internal links.

Gary Illyes, in yesterday keynote with Stone Temple stated that sites should not follow their own internal links.

Nofollow is probably never the answer, especially on your own site. I can think of extreme case scenarios where the target page would be robotic for some reason and then if it’s robotic and not yet indexed, if you don’t want that page indexed then you probably won’t want to point to it with anchors.

John Mueller has said this before, but with regard to the manual actions of the outbound link. Last month, when Google sent out a bunch of manual outbound link actions targeting bloggers who posted paid reviews without disclosing or not following the links, many bloggers just didn’t follow all of the links from their site… some who haven’t followed their internal links too.

And some people try to use nofollow to either prevent a page from being indexed (it’s better to block the robots.txt file before posting or put a noindex on it if Google indexed it first).

And finally, some use it to try to influence the crawl budget or for the sculpture of PageRank.

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Jennifer Slegg is a longtime speaker and search engine marketing expert, working in the industry for almost 20 years. When not sitting at her desk writing and working, she can be found having latte at her local Starbucks or planning her next trip to Disneyland. She is a regular speaker at Pubcon, SMX, State of Search, Brighton SEO and more, and has lectured for over a decade.

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Rosemary S. Bishop