Cloudflare Works With Microsoft And Major Search Engines To Help Improve Website Search Results

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Initiative Introduces New Way For Website Owners To Instantly Get Better Search Engine Results And Help Improve Web Efficiency

Cloudflare, Inc. (NYSE: NET), the security, performance, and reliability company helping build a better Internet, announced it will work with Microsoft, Yandex, and other leading search engines to help businesses deliver the most timely and relevant search results to their customers. By participating in the initiative, Cloudflare will enable websites to automatically notify search engines whenever content is created, updated or deleted so that it can be crawled more efficiently. Now, all Cloudflare customers can ensure that users are seeing the most recent version of their content – all with just one click.

Search engines use a complex web of bots to crawl the ever-changing content on the internet so people can find relevant and timely content. Today, approximately 45% of Internet traffic comes from bots and bots. To help improve the efficiency of web crawlers, Cloudflare launched Crawler Hints, a simple way to notify bot developers when content has been changed or added to a site, so they can make more effective choices about what to explore. Additionally, website owners will be able to improve site performance by reducing unnecessary bot traffic and delivering timely content, which ultimately helps improve search rankings. Cloudflare now uses the IndexNow standard to provide Crawler advice to major search engines.

“A fast, reliable website and timely search results are at the heart of any growing business, whether it’s a startup or a Fortune 500 company. From the start, we’ve worked to help our people. customers to give them the speed, reliability and security they need to do business, ”said Matthew Prince, co-founder and CEO of Cloudflare. “Today, we’re going one step further by working with Microsoft and other major search engines to help any website owner reduce inefficiencies while providing their users with reliable, relevant, and timely online experiences.”

Cloudflare’s global network spans over 250 cities in over 100 countries and powers millions of internet properties. Now, any Cloudflare customer can opt for Crawler Hints – for free – with just one click in their dashboard to automatically start sending hints to search engines when content has changed on their site.

“CDN cache data is a really valuable signal for content freshness. Cloudflare, as one of the best CDNs, is essential in adopting IndexNow to become an industry-wide standard with much of the internet actually using it, ”said Fabrice Canel , Senior Program Manager at Microsoft Bing. “Cloudflare has created a very simple 1-click button for their users to start using immediately. Cloudflare’s mission to help create a better internet resonates well with the reason we launched IndexNow – to create more efficient and effective search.

“Yandex is delighted to join IndexNow as part of our long-term goal of sustainability,” said Maxim Zagrebin, Head of Yandex Search. “We worked with the Cloudflare team during early testing to incorporate their caching signals into our crawl mechanism through the IndexNow API. The results have been excellent so far.

To learn more about Cloudflare Crawler Hints and the Microsoft Bing IndexNow program, check out these resources:

About Cloudflare

Cloudflare, Inc. ( / @cloudflare) is on a mission to help build a better internet. The Cloudflare suite of products protects and accelerates any online Internet application without adding hardware, installing software, or changing a line of code. Cloudflare powered internet properties have all web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see a significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named in Entrepreneur Magazine’s 2018 Best Corporate Cultures list and ranked as one of the World’s Most Innovative Companies by Fast Company in 2019. Based in San Francisco, CA, Cloudflare has offices in Austin, TX, Champaign , IL, New York, NY, San Jose, CA, Seattle, WA, Washington, DC, Toronto, Lisbon, London, Munich, Paris, Beijing, Singapore, Sydney and Tokyo.

Forward-looking statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which statements involve risks and substantial uncertainties. In some cases, you can identify forward-looking statements because they contain words such as “may”, “will”, “should”, “expect”, “explore”, “plan”, “anticipate”, “could “,” “Intend to”, “target”, “plan”, “consider”, “believe”, “estimate”, “foresee”, “potential” or “continue”, or the negative of these words, or other similar terms or expressions that relate to our expectations, strategy, plans or intentions. However, not all forward-looking statements contain these identifying words. Forward-looking statements expressed or implied in this press release include, without limitation, statements regarding the benefits to our customers of using Cloudflare Crawler Hints, our other products and technologies and the IndexNow standard, functionality and expected performance. of Cloudflare Crawler Consulting and our other products and technologies, our technology development, future operations, growth, initiatives or strategies, and feedback made by our CEO and others. Actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including, but not limited to, the risks detailed in our records with the Securities and Exchange Commission (SEC ), including our Annual Report on Form 10 -Q filed on May 7, 2021, as well as other filings we may make from time to time with the SEC.

The forward-looking statements contained in this press release relate only to events that occurred on the date on which the statements are made. We assume no obligation to update any forward-looking statements made in this press release to reflect events or circumstances after the date of this press release or to reflect new information or the occurrence of unforeseen events, unless the law requires it. We may not actually carry out the plans, intentions or expectations disclosed in our forward-looking statements, and you should not place undue reliance on our forward-looking statements.

© 2021 Cloudflare, Inc. All rights reserved. Cloudflare, the Cloudflare logo, and Cloudflare Logs are trademarks and / or registered trademarks of Cloudflare, Inc. in the United States and other jurisdictions. All other brands and names mentioned herein may be trademarks of their respective companies.

Daniella Vallurupalli

[email protected]

Source: Cloudflare, Inc.

Rosemary S. Bishop