Alternatives to Google Search: Top Five Alternative Search Engines

Google has dominated web search in Australia for years, but there are a number of solid alternatives if it follows through on threats to leave.

Over nine out of 10 web searches in AAustralia onere typed in a google search bar.
Whether it’s on a smartphone, laptop, tablet or TV, dictated to a smart speaker, or requested from a car’s connected dashboard, Google’s search engine is ubiquitous in modern gadgets.

For many people, “google” has become more of a verb than a brand.

But the trillion-dollar tech giant is threatening to pull its search service out of Australia, to protest laws that would see it paying Australian media for the stories it uses.

And everyday internet users began to wonder what this “worst case scenario” would mean to them.

Will they still be able to access their Google Docs? Will Gmail work? And where will they go to scour the global web for news, facts, answers to questions, products, services and news Bernie Sanders memes?

According to Statistical, 93% of Australians turned to Google for their web searches in November of last year, making it a dominant force for finding things online. The company’s closest competitors, Bing and Yahoo, were only used by 18 and 17 percent of Australians, followed by DuckDuckGo and And it is this monopoly on the web that could create a difficult situation for Australian internet users.

In one Hearing of the senatorial committee In the draft media bargaining code, Google Australia chief executive Mel Silva said the company was so strongly opposed to its provisions that it would prevent Australians from using Google search if it went wrong. ‘before.

“If the code became law, Google would have no real choice but to stop providing search in Australia,” she said. “This is the worst case scenario and the last thing we want to happen.”

There was no suggestion Google’s withdrawal from Australia would include other services it offers, such as Gmail, Google Photos or Google Drive.

But senior lecturer in social media at Swinburne University Dr Belinda Barnet warns that simply removing Google search would cause immediate disruption, and potentially frustration, for millions of internet users.

“There will be a massive initial impact on Australians using the internet, as Google is currently the gateway to the internet for Australians,” she says. “It will have an impact on the grandmother sitting to search for a ginger tea recipe on Google, as well as an effect on Australians in the midst of a pandemic. And Google is ready to put that into play.

Local search Chief Digital and Growth Officer Adam Boote said small businesses should also respond quickly to ensure they can always be found. “If Google turns off its search engine, businesses will have to start from scratch with their marketing,” he says. “This is a great loss in a climate we are currently facing during a global pandemic.”

Google itself will also have to forgo billions of dollars in revenue from Australia, having raised $ 4.3 billion in 2019. But the end result of Google’s withdrawal from search in Australia might not be catastrophic. .
for everyone.

Barnet says it might be a good time for “Australians to learn to use an alternative to Google, like Bing or DuckDuckGo” because they offer services that the search leader does not have.

DuckDuckGo, for example, does not use web trackers and promises to protect user privacy, while other search engines such as Ecosia and Ekoru fund environmental causes with the revenue they make from advertisements.

Some search engines also offer users the ability to customize the results they receive, the number of results displayed per page, and their appearance. Some show fewer or more obvious sponsored links, offer more control over fonts, and can be installed as an extension in a Safari, Chrome, Firefox, or Edge browser, so your choice becomes automatic.

“After that initial moment of panic, there may be a benefit,” says Barnet. “And in the long run, there might be some good things that come out of it.”



His name started appearing on Twitter after Google appeared in the Senate, but DuckDuckGo has been gaining popularity for years. The privacy-focused search engine averages 93 million results every day and collects them from 400 sources, including other search engines.

The service also promises to block web trackers and provide private searches, and allows for handy customizations, like opening links in new tabs.


It is Google’s biggest search competitor and has grown a lot in recent years. Microsoft’s Bing offers comprehensive web results and gives users more ways to focus on finding what they need, with drop-down menus to search by dates, times, regions, and languages. There are also easy ways to search by pictures or by voice, and it comes with its own maps.


It was once the cornerstone of many searches on the Internet – a search engine that also offered users categorized content. Unfortunately, while Yahoo! still offers search services on its website, the results come from Bing rather than its own engine.


This search engine promises to plant a tree for every 45 search queries you make, and claims a tally of 118 million in the ground so far. It’s powered by Bing, is available in an extension of Apple’s Safari browser, and promises not to sell your data to advertisers or use third-party trackers.


Founded in Australia, it uses Bing’s results and is committed to donating its revenues to environmentally friendly causes. Available from desktops, users can change the look of the search page as well, and it recently partnered with localization company What3Words to deliver map results.

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Rosemary S. Bishop