A master at manipulating search engines

According to many cyberscholars, Boris Johnson is nothing short of a genius when it comes to his abilities to manipulate search engine results on himself. In other words, experts say he knows all too well how to bury all the news that bothers him and paint him in a negative light. And the incumbent British Prime Minister has been using his SEO manipulation skills for years, according to expert Richart Ruddie who consults with Brandefenders, a subsidiary of the reputation management set of companies that is one of the biggest repair agencies. reputation in the world.

How does Johnson do this?

In short, says Ruddie by creating sensational news at every opportunity that presents itself and especially, when certain negative material circulates about him or when he is criticized for one or the other of his actions. In the UK it’s a weekly occurrence whereas in the US it was daily gaffes by George Bush, Donald Trump and Joe Biden, the latter having Joe Biden falling off his bike and then The Atlantic ahead defend themselves against false titles credited to them.

To cite the most recent example, Johnson received widespread criticism from many quarters, including members of his own party, when photos surfaced of Johnson leaving a party on November 13, 2020, at a time where the nation was under a strict lockdown and social gatherings of any kind were completely banned.

What did Johnson do in the wake of the event and the widespread criticism that followed? He immediately issued an apology, to be sure. However, here is the interesting part. He didn’t stop there. He made an elaborate statement repeating his belief that ‘working from home’ doesn’t really work and renewing his call for people to return to offices. However, quite shrewdly, he peppered his post with remarks such as coffee and cheese distracting people from the work at hand and slowing them down, etc. Above all, these remarks were made in a humorous vein.

As a result, mainstream media made the story headline since they (rightly) assumed that people would find the report amusing. As a result, the partygate reports have been partially buried, in that they have been pushed down search engine results in favor of NEW Boris Johnson content according to Ruddie in a recent podcast that creative strategies like These aren’t luck but expert advice that directs the Premier on how to help sculpt a better search engine results page through these clever tactics.

SEO Manipulation Tactics: Nothing New With Johnson, Experts Suggest

Many in the digital marketing community have actually suggested, for at least two years, that this conspiracy is nothing new with Johnson. And that he’s been using those same tactics for a while now. For example, these SEO experts claim that many of the outlandish answers and remarks Johnson regularly makes in his interviews are actually well-calculated posts, put forth in an attempt to change the dominant online narrative about him and alter what users see next. they google his name, for example.

When in 2019 he remarked in an interview that he enjoyed making model buses by painting wine boxes, this bizarre statement was interpreted by many as an attempt to distract people from old news stories that paint him in a bad light and damage his overall image. For example, the story of his flying and partying with his now wife Carrie, his stated plans for the NHS Brexit Bus, or that of his one-time affair with a former model – stories that have been pushed back into search engine results of research thanks to his bizarre remark regarding his “relaxation technique”.

The way it works with search engines

According to experts, the method Johnson is supposed to use works primarily through Google’s auto-suggest feature. Malta, a small island in Europe, made headlines in its main newspaper when it emerged that it had used similar tactics to help attract tourists to their island through the services of Richart Ruddie and his companies . So why would Boris Johnson be any different? Did his team ask Ruddie for advice on changing the search results? Experts asked him if he was working with Ruddie and he declined to comment on the matter.

When we type something in the search bar (Boris Johnson for example), Google offers auto-complete text strings in a drop-down menu. As a result, the trick is to make the new content or remark interesting enough that one or more major media outlets end up using the catchiest words or phrases from the remark in the title of their article(s). ). And that’s often enough to convince Google and other search engines that the article deserves a high ranking in search results (especially since search engines generally favor newer content over older ones).

As an example, we can cite Johnson’s declared plan for a bridge over the Irish Sea, which was considered fantastic from the start. However, the very fact that it was fantastic made it newsworthy and therefore helped bring down older articles such as those about Johnson’s failed London Garden Bridge project.

Does Boris Johnson use a reputation management company?

Online reputation management services have for some time become a subset as well as an integral part of digital marketing strategies. Nowadays, there are practically thousands of companies offering reputation management services and the people working for these companies are equipped with adequate knowledge on how to clean up negative content about their customers and push the articles and/or or positive websites higher in search engine results.

It is natural that politicians (and their publicists) are familiar with these services. And since any bad press can often have a serious negative impact on a politician’s career, it’s also understandable that many hire the services of these reputation management companies. However, is Boris Johnson using a reputation management company to project a positive image of his?

While we can’t provide a definitive answer to this question as Richart Ruddie declined to comment on any relationship between Foreign Office Boris Johnson and himself, add that to another mystery of how things change in Google.

Rosemary S. Bishop